20 May 2010
DESIGN: Innocent smoothie
Loving the packaging for this new Buy One Get One Bee smoothie from Innocent with a little pack of bee-attracting flower seeds. The point being to help reduce the disappearance of bees in the UK in partnership with the National Trust.
Design-wise, Innocent have always hit the nail on the head with lovely graphics and stellar copy writing, giving them a unique voice which other brands try to imitate with far less success.
A brand that makes you smile is a very special brand indeed. I'm off to plant my bee seeds!