20 May 2010

DESIGN: Innocent smoothie



Loving the packaging for this new Buy One Get One Bee smoothie from Innocent with a little pack of bee-attracting flower seeds. The point being to help reduce the disappearance of bees in the UK in partnership with the National Trust.

Design-wise, Innocent have always hit the nail on the head with lovely graphics and stellar copy writing, giving them a unique voice which other brands try to imitate with far less success.



A brand that makes you smile is a very special brand indeed. I'm off to plant my bee seeds!

1 comment:

  1. I love Innocent. I went to their offices with my knitting group to make smoothie hats last year and it was such fun, and such wonderful offices.

    They make sure that someone makes every member of staff a cake on their birthday. How cool is that?

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