07 May 2010

REVIEW: Adagio (pizza al taglio) Soho, London



My first ever experience at Pizza Express last week ensured that my size 3's will never cross one of their chain restaurant thresholds again. So it was really nice to be invited up to London try some real pizza at Adagio, or pizza al taglio to be more precise, meaning "by the cut". And it literally is by the cut using special pizza scissors. Here pizza is sold by the gram, a decent slice of pizza being around 150g depending on the topping weight. One of my first food memories was of an al taglio stall and being stuck at Rome train station with my parents aged 4. My dad bought me a slice of pizza with potato and rosemary. Delicious! The long train wait was momentarily forgotten.

I could probably count on one hand how many decent pizzas I've had in the UK but I try all the same! Adagio owner Hagit, although from Israel, will give any Italian mamma a run for their money, feeding everyone up as though it was their last meal, ordering taste samples after taste samples out in the street to entice passing trade. The passion is certainly there but was the pizza?

Pizza al taglio is fast food. To be picked up on passing and eaten on the hoof. So gourmet pizza it is not but it's not supposed to be.



The base of a pizza is king and here they were light as a feather and wonderfully thin, crisp and chewy as any decent base should be.



The dough, made with a special mix of flour containing more protein, is left to rise for 72 hours (the name Adagio actually means "slow"). Apparently there is only a small amount of yeast but look at the bubbles! The dough was quite liquid and I guess would have to practically be poured out. Amazing.

And how refreshing to see just a sensible amount of topping, and cheese - I'm talking about you in particular.



I must have tried everything on the menu; top on my list was the Spicy Salami and, no surprise, the Potato and Rosemary (with truffle oil) which took me back. There is a bit of a divide with the potato pizza but you must try it, it's one of my all-time favorites. The really colourful Courgette and Pepper topping was also really good as was the Sausage and Mushroom.



My least favourite was the one Hagit was most insistent on me trying. Tuna with Artichoke is a classic combination but the tuna had been mixed with mayonnaise and mayonnaise in any quantity does not belong on a pizza any more that pineapple or Peking duck does. It's apparently popular but maybe it's because it looks the most filling, I don't know but it wasn't for me.

All the time I was there, there seemed to be at least one Italian customer being served and if that isn't a recommendation, I don't know what is. One thing I would say is that the Italians were used to this concept and were comfortable but the other customers were sometimes a bit hesitant about how much they were getting for their money. A size guide poster would be all that was needed to show how big 100g or 150g is roughly (topping weights will alter the size a bit).

Other than that I think this is a cracking place for lunch which even sells San Pelligrino Chino drink, a sort of crodino tasting cola - yum!



After all that pizza eating I was given two heaving boxes of pizza to take home. Hagit wanted me to see that the pizza heats up really well at 250 for 3-4 minutes. And amazingly it really did taste as good as it did in the shop! I invited my Italian parents over to help eat it all later that evening and they gave it the thumbs up. Their favorite? Potato of course...

Adagio invited me for review.

9 comments:

  1. I have never had a really good pizza in the UK yet. Pizza express is the best i've had so far, but its not the pizza that I really know and love.
    These pizzas here look very interesting, and so is way they sell them. After your great recommendation, I really want to try this. For me though, nothing beats a NY style pizza. I don't know if i will ever come across one in the UK.
    *kisses* HH
    p.s. size 3? and u r a food blogger? LOL

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  2. @Heavenly Housewife - the size 3's are my feet! Won't go into waist measurements :)

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  3. I really enjoyed reading about adagio - it also takes me back to weighed slices of potato pizza in Rome when I was 18, but also courgette-flower topped slices as well. Glad to hear it's being done properly in London, and am surprised it's not been done before!! Hx

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  4. I walked past here the other day. I thought it was part of a small chain, (as there's a very similiar place in Clerkenwell Road serving up the same kind of pizza) but looking at their website it seems not. I had pizza like this by the slice in Rome from a small dirt cheap place on the Largo di Torre Argentina. It was frigging superb. Possibly the best Ive ever eaten.

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  5. @Helena. I know. All streets should have one!

    @Dan. It does look like a chain I guess but it really isn't and very personal to the owners. Maybe the website could do with a little background story as to how it came about...

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  6. Totally agree about Pizza Express. I went with my neice (her choice I'm afraid) and I sent back my flabby, soggy pizza much to the amazement of the waitress (you don't mess with The Ample Cook):)

    These pizzas though look wonderful. Loved the photo of the underside of the crust.

    Excellent review Fran. Only wish we had one of these near me.

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  7. I enjoyed Adagio's pizza too, and like you, I'm a big fan of the potato pizza - a bit of carb on carb action never goes astray.

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  8. I really enjoyed reading about Adagio and the pizzas look like none I've seen before.

    Would love to visit this restaurant. No doubt I'd end up taking a couple of boxes home myself too. :P

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  9. how do they heat this up in-store with queues?

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